Ready

[Envelopes and Other Supplies]

To accurately convey the Francfranc brand image, a simple and refined presentation focused on typesetting with Francfranc’s logotype and brand font is important. Please be sure to preserve a suitable space appropriate for the medium in question to avoid harming the Francfranc brand image.

Ready

[PowerPoint Templates etc.]

For the creation of Francfranc presentation materials to be used in business settings (such as new product development or for planning proposals), we recommend a simple and stylish presentation focused on typesetting with the Francfranc logotype and brand font. Please be sure to protect the Francfranc brand image and preserve a suitable space appropriate for the medium in question.

Ready

[Design Samples (Communication) for Point of Purchase Displays etc.]

To accurately impart the Francfranc brand image, it is important to have a simple and stylish presentation focused around typesetting with Francfranc’s logotype and brand font. Please be sure to preserve a suitable sense of space depending on the medium of display to avoid harming the sense of quality and freshness in the Francfranc brand.

Q. Can I use fonts other than the brand font?

WIP

[Development of Graphic Elements]

To accurately convey Francfranc’s brand image, a design focused on Francfranc’s logotype is important. Because these can rapidly pass checks such as those regarding intellectual property, they are effective for global deployment and rapid product development. To attractively and correctly convey the image of the brand, the development of graphic elements using Francfranc’s logotype will continue hereafter.

Ready

[Communication Via Social Media]

To convey Francfranc’s store interiors and products in an impressive manner, it is important to focus on the products. In terms of leading and supporting roles, the products should stand out in the leading role. For communication on social media, please consider composition and gradation, and use images that clearly convey the intended message. The example on the left has a composition which pulls the gaze. The sample on the right, however, has a composition in which it is difficult to tell which is the leading product and therefore difficult to envision the worldview of Francfranc.

Ready

[Brand Format and Campaign Format]

A simple and minimal design format using brand fonts in text style is called a Brand Format.

A layout using non-brand fonts for a specific purpose is called a Campaign Format.

The design director is to control that the Campaign Format, which can make for a catchy visual expression precisely because it is special and out of the ordinary, is not used more often than the standard form of expression, i.e. the Brand Format.

In order to maximize the impact of advertising, creative assets should always be focused on maximizing productivity and cost-effectiveness.

Ready

[Mechanical centering and visual centering]

Francfranc brand tools put a premium on high-quality layouts.

Particularly careful attention is to be paid to the placement of the brand logo.

In cases such as this example, an optical illusion may lead to a mechanically centered element appearing below center, making the result appear off balance.

In order to protect the Francfranc brand image, the design director and designer(s) are to conduct checks with full-scale samples reminiscent of the final product, and place the brand logo so that an ideal balance is achieved.

Ready

[Inserting attractive shadows]

When communicating the Francfranc brand and its products, visibility is of course a prime consideration. You should also avoid the thoughtless use of text bordering and shadows that lack consideration of attractiveness aspects.

Ready

[Treasuring the brand image]

Treasure Francfranc’s brand image in all print media used to communicate information about the Francfranc brand or its products, including brochures and flyers.

When displaying the brand logo, adhere to the logo manual and maintain correct isolation.

Ready

[Content should be easy to read and understand]

Functional styles and attractive character sets, including titles, introductory text, and body text, are to be used in the layout of all print media, including brochures and flyers, used to communicate information about the Francfranc brand or its products.

Decorative lines and symbols for indicating bullet points are to be kept to a minimum, but high-quality photos and graphics matching the body text and the theme should be given sufficient space in the placement.

Strive for a “Francfranc-esque” approach throughout.

Ready

[Multi-device functionality]

The design for websites and other digital media featuring the Francfranc brand and its products should take into account various user environments. Content should be designed to be viewable on a wide range of devices, not only on personal computers, smartphones and digital signage.

Avoid focusing too heavily on customizing site décor and features, as such elements may make necessary design updates difficult to carry out.

Ready

[Examination of content]

When designing websites and other digital media featuring the Francfranc brand and its products, aim for a design that displays the featured content in a pleasant manner to the maximum number of users.

Also, in order to allow for pleasant viewing of products and other content, aim for maximum display performance, i.e. minimal load and other waiting times, by taking steps such as reducing the size of image files. 

Ready

[Improving accessibility]

Aim to improve the accessibility of websites and other digital media featuring the Francfranc brand and its products by taking into account various connection environments, display devices, and the diversity of users viewing the site or media in question.