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[Principles for the Display of One Identity Per Facet]

When presenting the Francfranc logo on a variety of packaging materials, emphasize suitable spacing and legibility while ensuring that only one logo or Identity is presented on any given display surface.

This is the presentation principle known in Francfranc’s design guidelines as “one identity per facet”.

For example, when collaborating with another brand on a tie-in for presentation, even with typesetting using the brand font, make sure to display only one logo per display face by redesigning the display as a single Identity.