Design System Guidelines
- Identity
Represent the brand
Ready
[Typesetting with the Brand Font]
For a new series in the Francfranc brand or a tie-in with other brands, avoid the use of the Francfranc logo and display the Francfranc brand identity using typesetting with Francfranc’s brand font, Helvetica.
This is both out of consideration for the display of the tie-in partner brand’s name as well as to prevent any dissonance in balance through the use of the Francfranc logo or loss of legibility due to flaws in the typesetting.
- Design Elements
For Functional Design
Ready
[Principles for the Display of One Identity Per Facet]
When presenting the Francfranc logo on a variety of packaging materials, emphasize suitable spacing and legibility while ensuring that only one logo or Identity is presented on any given display surface.
This is the presentation principle known in Francfranc’s design guidelines as “one identity per facet”.
For example, when collaborating with another brand on a tie-in for presentation, even with typesetting using the brand font, make sure to display only one logo per display face by redesigning the display as a single Identity.
