- Color palette (gold and silver)
Choose meaningful colors (when using gold and silver)
Last update: April 09, 2018
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[Francfranc Gold / Francfranc Silver]
When expressing the Francfranc brand and its products with gold and silver, use refined spot colors (specified colors) appropriate for the brand in a uniform manner.
A vivid impression of abundance, quality, and style can be achieved through the use of gold.
Silver, on the other hand, can be used to communicate refined strength and a simple sense of high quality in a direct manner.
When managing the use of gold and silver, pay attention to the background color (the base color of the environment in question*) and trends, and always check with the design director and designer(s) whether use is appropriate for the Francfranc brand image.
Remember that a lack of uniformity in the use of gold and silver, with the colors jumbled together on a page, can lead to frivolous results.
