- Identity
Displaying the brand
Last update: May 30, 2018
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[Logo / Symbol / Brand Identity]
The identity of Francfranc is expressed through the use and arrangement of the logotype, logo marks, and brand font.
Francfranc's official logotype is a symbol of the brand and the most important, fundamental element of the brand’s DNA.
The position of the official logotype should be in the most appropriate space for the media in question, and whatever the situation, it should always maintain a consistent impression that does not devalue the brand’s products.
When using the logotype, always refer to these guidelines and consider whether the use is appropriate for the medium. Also consider whether the contractor in question has the rights to use the logotype, pay careful attention to the level of the design quality of the products, and make sure not to damage the image of the brand.
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[Logotype / Isolation]
Displays that maintain the independence (isolation) of the logotype are crucial when making an impression with the brand image.
Even when being used in combination with taglines or URLs, make sure to display and arrange the logos having referred to the recommended combinations which, again, do not damage the brand image or the independence of the logo.
Please refer to the logo manual for details on the Francfranc logotype.
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[Logotype / Prohibition]
Displays that maintain the independence (isolation) of the logotype are crucial when making an impression with the brand image.
Please avoid using shadows, changing the shape, adding borders, or adding unnecessary decorations to the logo. Please also stick strictly to the logo manual in order to preserve a unified image whatever the conditions, avoiding any use which might damage the correct balance or proportion of the logo.
