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[Brand Font / Alphabetic font]

Outside of the logotype and logo, the brand identity of Francfranc is displayed through typesetting with the brand fonts.

These were established in order to maintain familiarity with the latest version of the Francfranc logo. (As of 2017)

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[Brand Font / Alphabetic font sample]

Francfranc products and designs incorporate various styles and trends. Helvetica, a timeless font and a favorite of designers across the world, fits our style and can be used for a wide variety of expressions.

  When the main aim is to leave a strong impression of our brand image, including in a title or a new design series, we recommend Helvetica, which offers synergy benefits with the brand. 

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[Alternate Font / Alphabetic fonts for Windows]

We recommend Helvetica/Helvetica Neue, our brand font, as the alphabetical font to be used in all print materials and media that promote the Francfranc brand.

However, when using a Windows operating system that does not have any Helvetica fonts installed, use Arial instead. 

Arial has been adopted as the standard substitute font for Helvetica by many brands and companies. It is designed for readability in the body of a text and has excellent visibility and versatility. 

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[Alternate alphabetic fonts when using Windows]

We recommend using Arial as a replacement on operating systems that do not have Helvetica/Helvetica Neue installed. 

Arial Bold is used in the sample. 

It resembles Helvetica and is an easy-to-read design, legible even in small sizes.