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[Brand Format and Campaign Format]

A simple and minimal design format using brand fonts in text style is called a Brand Format.

A layout using non-brand fonts for a specific purpose is called a Campaign Format.

The design director is to control that the Campaign Format, which can make for a catchy visual expression precisely because it is special and out of the ordinary, is not used more often than the standard form of expression, i.e. the Brand Format.

In order to maximize the impact of advertising, creative assets should always be focused on maximizing productivity and cost-effectiveness.

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[Mechanical centering and visual centering]

Francfranc brand tools put a premium on high-quality layouts.

Particularly careful attention is to be paid to the placement of the brand logo.

In cases such as this example, an optical illusion may lead to a mechanically centered element appearing below center, making the result appear off balance.

In order to protect the Francfranc brand image, the design director and designer(s) are to conduct checks with full-scale samples reminiscent of the final product, and place the brand logo so that an ideal balance is achieved.

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[Inserting attractive shadows]

When communicating the Francfranc brand and its products, visibility is of course a prime consideration. You should also avoid the thoughtless use of text bordering and shadows that lack consideration of attractiveness aspects.