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[Photos expressing the Francfranc brand image]

Advertising and product photos expressing the Francfranc brand image are to be ones taken by a professional photographer.

Lighting should be prepared to allow for clear expression of the characteristics of the brand and its products.

Use of photos in which the light source is distorted and the direction of the light cannot be specified, and photos with a blue shade taken under fluorescent light, is to be minimized.

Quality is to be emphasized with regard to both still photos and video, so avoid piecing together several horizontal videos on vertical signage, or using simple clips in which colored tiles are used to fill space.

When using a vertical format, shoot and edit media carefully to match the shape it is to be displayed in.