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[About the use of graphics incorporating the logo as pattern]

We promote the use of graphics incorporating the logo (in the form of patterns) as a method of casually but firmly establishing the Francfranc brand image.

Simple, modern graphics combining regularity and irregularity heighten Francfranc’s brand value and originality.

Regarding use, the situation in question and the decisions of the design director and designer(s) shall take priority but, crucially, everything should always contribute to a sense of newness, fun, and an abundant lifestyle representative of Francfranc.

When logo-incorporating patterns can be replaced with other graphic patterns, use is not recommended under the design guidelines.