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[Image Impact]

An Image Impact format is to be used when communicating the Francfranc brand to the customer. The Image Impact format is one of the simplest forms of information design, with a combination of a single visual and the brand logo.

Through a combination of an impressive Image and an appropriate Identity, displayed in a suitable space, one can promote the brand with an appealing and impactful presentation.

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[Communication]

When you present important information that will convey Francfranc’s brand or products, it should be combined with an impressive Image surrounded by an appropriate Identity, displayed in a suitable space. Slogans and taglines will be added to this. In this situation, please consider the customer’s point of view and use slogans and taglines that will convey information without damaging the appeal of the brand.

 This is a design format for communicating thoroughly with customers.

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[Communication]

In products or promotional materials, we do not recommend including any careless text that weakens the impact of important Images or Identities that represent the brand or hinders the sense of design.

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[[Information]

When communicating information about Francfranc products – when communicating from the broad strokes of the image down to the finer details – always combine an impressive Image with an appropriate Identity, displayed in a suitable space. Also add Titles such as slogans and taglines as well as a Summary (or introductory paragraph that explains product features) and Details.

Even if your materials are highly informative, keep in mind that the creative must flow, and endeavor to check the elements of your design before release so that they are all clearly performing their respective functions.

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[Catalog]

When presenting important information that conveys details about Francfranc products, from their appeal to their technical specifications, you should add a Title, Summary, Details, and Specification to an impressive Image and an appropriate Identity, displayed in a suitable space. The various elements that make up a design system, including Title, Summary, Details, and Specification, should be displayed in a visible, easy-to-understand manner that makes their respective roles clear and does not harm the image of the brand or the product.

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[Line-up]

Using the Line-up, a page on which Francfranc product series are listed, customers can learn about the features of a product line and the details of each item in it. Rather than simply listing the products, use a design that is consistent with the Francfranc brand image.

When designing detailed product information, avoid designs that deviate from this image. This means elements such as borders, underlining, or colors for emphasis.

Additionally, when using elements such as illustrated proposals for new product development, take care to create clean layouts that are both attractive and easy to understand.

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[Identity]

In order to convey a unified brand image for Francfranc, communication centered around Francfranc’s logotype is vital. Please maintain a consistent impression that does not harm the dignity of the brand, regardless of the situation. It is important that the Identity is given appropriate space within the medium it is presented in while also taking legibility into consideration.