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[Snapshot]

Illustrative photographs used in all Francfranc media should be appropriate to the Francfranc brand image, which conveys keywords such as "high quality", "enjoyment", "comfort", and "freedom".

In particular, avoid the use of photographs that have a vague theme without a creative structure, or illustrative photographs without visual guidance that do not focus on the object.

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[Landscape]

Illustrative landscape photographs used in all Francfranc media should set us apart from other brands, avoiding images with the feeling of other brands or ones that feel clumsy. They should evoke Francfranc brand concepts, including "an inspiring, high-quality lifestyle" and "stories that suit Francfranc".

In particular, avoid the use of photographs that have a vague theme without a creative structure, or illustrative photographs without visual guidance that do not focus on the object. 

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[Portrait]

Portrait photographs used in all Francfranc media should be photographs that give a sense of our brand identity. Keywords would be "reliability", "leadership", "good taste", and "charming figure".   

In particular, avoid the use of photographs that have a vague theme without a creative structure, or illustrative photographs without visual guidance that do not focus on the object. 

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[Orientation]

In a diversifying media environment, with digital signage displays and responsive auto-trimming for multi-device support and social media, we recommend shooting both landscape and portrait versions when photographing key visuals in order to promote a unified image. (Consider that the image may be trimmed to square shape in the final version).