Design System of Visual Marketing
- POP (Point of Purchase displays)
Ready
[Q: What format is suitable for positioning product point of purchase displays for a limited space?]
A: Please use Information formats.
For point of purchase displays positioned near the actual product to convey the appeal of Francfranc products to the customer, please omit product photos and offer useful information to the customer, such as where the product was made, its special features, or correct methods for maintaining it.
- Digital Signage
Ready
[Q: What locations are most effective for positioning digital signage and point of purchase displays for the image?]
A: Please position them in locations separate from the products themselves.
For effective information transmission and layouts that draw the customer’s attention, please effectively position image- or visual-heavy design formats in locations apart from the product, or online.
For point of purchase displays in proximity to the product, where space may be limited, please use Information formats and describe or display information useful to the customer, such as where the product was made or the features of the product.
