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[Typesetting with the Brand Font]

For a new series in the Francfranc brand or a tie-in with other brands, avoid the use of the Francfranc logo and display the Francfranc brand identity using typesetting with Francfranc’s brand font, Helvetica. 

This is both out of consideration for the display of the tie-in partner brand’s name as well as to prevent any dissonance in balance through the use of the Francfranc logo or loss of legibility due to flaws in the typesetting.