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[Title]

Text placed in prime positions within content involving Francfranc’s brand and product communication activities is referred to as a Title. Titles should strive for readability, visibility, and sense of design. We recommend the use of the brand font in Titles. Please refer to Typeface.

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[Image]

Elements such as visuals and illustrative photographs within content involving Francfranc’s brand and product communication activities are referred to as Images. Images are indispensable, not just for inspiring the customer’s trust in the brand, but also throughout the process that leads to a purchase, evoking an appeal and brand experience which the customer cannot obtain from other brands.

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[Summary]

Summary refers to the overview of the communication activities pertaining to Francfranc’s brand and product.

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[Details]

Details refers to the text content that explains the details of the communication activities pertaining to Francfranc’s brand and product.

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[Specification]

Specification refers to the technical specification documents for Francfranc products.

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[Identity]

Identity refers to the logotypes, logos, and series names for Francfranc’s brand and products. No more than one should be displayed on any single facet of communication-related display surfaces.